As a
proactive Local Government based Association working in the manner of
a trade body for local government sponsored tourism activity, throughout
the UK, we aim to offer our local government, tourist boards and commercial
members as many benefits as possible within the resources available to
us. Effectively we do what the membership want us to do, and this currently
includes:
Representing
UK domestic tourism interests on their behalf within most major national
standing tourism committees and groups.
Attending and actively representing their interests at key national
meetings and events.
Representing
their interests within major tourism and tourism related consultations
and at formal enquires and other evidence gathering events.
Actively
lobbying government and others at all levels for beneficial national,
regional or local change, whenever the need or opportunity arises.
Seeking
out and distributing to the membership critical information on the latest
threats and opportunities as soon as is practically possible.
Finding
and spreading good practice information among the membership.
Researching
and providing answers to, or sources of information relating to member's
specific problems.
Organising
and running National conferences and events to aid the dissemination
of information and best practice.
Fielding
national and regional media enquires, countering negative press and
generating positive PR whereever possible.
Generating
positive PR for the UK domestic product and industry at every opportunity.
Putting
the media in touch with the membership wherever a positive opportunity
presents itself. Providing an annual travel trade and press facing
hard copy guide to the membership's product (British Resorts & Destinations 2006).
Providing
a public facing portal website: www.britishresorts.co.uk
Providing
access to low cost, high profile, high impact, national advertising.
Providing
access to beneficial commercial and other opportunities as they
present themselves.
Providing
individual benefits to member representatives, including the use of
quality low cost central London accommodation and low cost travel insurance.
Actively
consider every new opportunity and take action to maximise the potential
benefits to the membership and the domestic tourism industry in the
UK.
Consider
any reasonable request made by the membership.
The typical
activity this list of benefits translates itself into is best demonstrated
by viewing a year in the life of.